Nature Made® Named #1 Vitamin Brand by U.S. News & World Report and Earns 12 #1 Product Rankings

We’re thrilled to announce that Nature Made has been recognized among the 2026-2027 Best OTC Medicine & Health Products by U.S. News & World Report (U.S. News). We earned the most product rankings this year, topping the lists of 12 categories, including Best Vitamin Brand!

Nature Made has over 50 years of expertise in vitamins and supplements. We work hard to produce high-quality products with science-backed ingredients to support your health and wellness needs, for every stage of life.

Keep reading to learn more about how U.S. News determined their rankings, as well as see all the categories where Nature Made vitamins came in on top.

Nature Made Earns Honors in U.S. News Survey

Nature Made earned #1 product rankings across 12 supplement categories!

To determine the rankings, U.S. News partnered with The Harris Poll (a global market research firm) to survey 357 pharmacists and 129 dermatologists practicing in the United States in March 2026.

This panel of pharmacists and dermatologists were randomly assigned categories and then asked to rank the three brands in each category that they were most likely to recommend to consumers. U.S. News awarded the designations of Best OTC Medicine & Health Products only to those brands that satisfy U.S. News’ statistical assessment of performance on the survey.

The 12 Product Categories Where Nature Made Ranked #1 

This year, Nature Made ranked #1 across 12 supplement categories, as part of U.S. News’ Best OTC Medicine & Health Products rankings. See exact categories where we ranked here!

You’ll find the following supplements and many more at NatureMade.com. Do know that the products included in each category below were selected to represent their respective brands based on input by several independent pharmacists and dermatologists from U.S. News & World Report’s Medical Review Board. 

Why Millions Choose Nature Made

Being recognized as No. 1 across 12 of U.S. News’ supplement rankings, including Best Vitamin Brand, is a testament to the quality and care we put into each and every single one of our products.

Is Nature Made a good brand? We like to think so! For over 50 years, we’ve supported health and wellness through every stage of life, delivering science-backed ingredients to consumers seeking support for their wellness needs. Nature Made was the first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark . Not only that, but Nature Made is the national vitamin brand with the most products that carry that mark.

Over 40 million Americans choose Nature Made products in more than 10,000 stores nationwide for all of the above reasons and more.^[1,2] Discover our wide range of supplements, including our third-party tested supplements and best-sellers like Nature Made Multivitamins (for women and men) and Nature Made Vitamin D. Nature Made vitamins and supplements also come in a variety of forms, ranging from tablets, softgels and capsules to delicious gummies.

Before adding a new supplement (or two) to your routine, we always advise that you consult with a healthcare provider to verify that taking a daily vitamin is right for your personal health. Nature Made is the #1 Pharmacist Recommended Vitamin & Supplement Brand.*

*Based on a survey of pharmacists who recommend branded vitamins and supplements 

References:

1. Circana Panel, Nature Made Buyers, L52W 04/19/2026
2. Circana Panel, Total Points of Distribution, L52W 04/19/26